Welcome to Picnic. I’m a freelance writer who creates deliciously effective, award-winning copy – from branding and creative strategy to naming workshops.



After a second stint at the world's most effective branding agency, I made the leap to freelance six years ago. Since then I've helped countless brands to make themselves heard, from small start-ups to large multi-nationals. Read my full CV below.

About me >


I've worked with lots of clients on a huge range of freelance copywriting projects, from campaigns and brand strategy to pitches and language workshops. Many are confidential, but you can explore some of my key projects and services below.

Services >

Client feedback

“We view Sarah as an extension of our team whose words, insights and sunny disposition are critical to our output. She is a pleasure to work with and we look forward to many years of partnering together in the future.” Miles McDermott, Head of Design at TAG.

Client feedback >