Hello, I'm Sarah. An award-winning freelance writer, 

former graphic designer and Lake District dweller.




Bitesize: Picnic is a freelance copywriting company, run by me, Sarah. I'm based in Cumbria but I can work remotely or from your studio – please get in touch with any queries.

Why Picnic? Design without copywriting is like cheese without pickle. Satisfying, but far less delicious.

Background: I graduated in 2008 with a first-class degree in Graphic Design, but an appetite for words and strategy.   I landed a job at Elmwood, the world's most successful branding agency, where I learned the tricks of the trade surrounding writing, naming and brand development.

Full-time: As well as Elmwood (where I recently returned to cover for one of their senior writers) I've worked as a digital content manager for Brass Agency and lead writer for traditional advertising agency Propaganda.


Freelance: Now I write for creative agencies and direct clients all over the world, from the Lake District to Australia, covering subjects from travel writing and tourism to insight pieces, fashion, entertainment and food writing.

My approach: I always bring a little extra to the table. Whether it’s fresh insights or an opportunity to add value, I'll squeeze the most out of every brief. 

Home life: I live on the edge of the Lake District with my husband Bren, our lovely son Freddie and our extremely enthusiastic dog, Winston.

Favourite picnic spot: Helvellyn in the Lake District, as shown above. Local ale and squashed ham sandwiches always taste better at 3,000 ft.